Our Lure Quality Promise
As a father of four boys, I’ve seen my share of lures lost to rocks, ledges, and other obstacles often just minutes into fishing. Spending $25 on a single lure that doesn’t last is frustrating, especially with kids who love fishing as much as mine. At first, I tried cutting costs by buying inexpensive lures online but most of those just couldn’t stand up to real-world fishing conditions. That’s why I started produciing my our lures focusing on better quality that lasts without breaking the bank.
We use widely available moulds but don’t cut corners on materials. We’ve upgraded components: stronger stinger hooks, durable split rings, and high-grade epoxy that stands up to harsh environments.
Our soft plastics aren’t filled with salt just to bulk them up – they’re designed for durability and real performance. For just a few dollars more you get lures that outlast and outperform the standard options.
Every lure goes through rounds of testing to make sure it works exactly as it should before we release a production run. We’re committed to delivering higher-quality gear that stands up to repeated casts and catches, helping make every fishing trip count.
